How Important is “Personal Branding” for Aspiring Actors?

This is part eight of our nine-part interview with Brandi England from Vancouver's agency "Ignite Artists". 

Find the full interview here


For me, branding is very important. That's just my personal thought. So, you could speak to a different director, or casting director, or actor and they'll tell you something different because every path leads in a different place. But I really think branding is huge especially for people that are just beginning and really want to take acting seriously. So, you have to sit down and ask yourself, in 5, 10, and 20 years from now, where do I want to be?

Do I want to be the next Brad Pitt or Denzel Washington? And if you know that, then you can plan for that and you can find an agent, or a manager, or even friends who can help you build that map for yourself. So, I really think branding is important. Social media, I'd be careful with social media because you never know, you could have one bad picture on there that can haunt you. But, I mean, you look at certain celebrities that have had a lot of bad pictures and it's catapulted their career.

So, obviously there's no hard and fixed answer. But I always say to people, do you want to be Miley Cyrus, or do you want to be Hannah Montana, or do you want to be right in the middle? I mean, you choose your brand and then present that to the world. I always say, it's better to be professional and then you can show your wild side on the screen but, you know, it's up to each individual actor for sure.